Looking to improve your Executive Sponsor Program?

We've collected world-class best practices for managing Executive Sponsor Programs and created a package of PROVEN templates, processes and project plans for you to create a best-in-class ESP.  For more details please contact us today.


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STRATEGY GUIDE

RESEARCH RESULTS


Research from the Strategic Account Management Association in 2010 found that 68% of their members had an Executive Sponsors Program of some form in place at their organizations. Members who had ESP's were reported to be 22% more likely to experience growth in their strategic accounts.

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ESP DEFINITION


An Executive Sponsors Program (ESP) is a disciplined, measurable process for engaging senior executives in your company with select Strategic Accounts for the purpose of developing deep executive-level relationships, driving growth, and providing an executive-level advocate for both the Customer and the Account Team. Well-structured and executed Executive Sponsor Programs are a proven best practice in Strategic Account Management.

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ESP's TYPICALLY DELIVER:


  1. Accelerated Account Revenue Growth
  2. Increase in Account Sales Opportunities
  3. High and Wide Executive Level Customer Relationships
  4. Early Warnings of how Strategic Direction changes will impact your Customer
  5. Executive Level Influence for Customer Requests and Issue Resolution
  6. Coaching and Development for the Strategic Account Manager and Team


Our FREE STRATEGY GUIDE explains how to achieve these benefits at your organization, please download your copy.





THE ROI OF EXECUTIVE SPONSOR PROGRAMs