Just finished reading Sean Geehan’s new book – the B2B Sales Playbook – “The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth”
There’s always been chatter in the business world about profits, planning and long-term success. But seldom does the eager and anxious businessperson find immediately applicable instruction like in B2B Executive Playbook. If you work for a company that sells goods or services to other companies, you need to read this book if you want to get ahead, or stay ahead.
The B2B world is like an iceberg – you’ll occasionally see stories in the media about new innovation or market-leading organizations, but usually both the how-to and the magnitude of size/wealth lie beneath the surface. The B2B Executive Playbook brilliantly explains how, if you choose to align and engage with your key customers correctly, your company can maintain industry-leading performance and incredible profits. Sean positions Executive Sponsor Programs as one route to success…
As the title suggests, winning a team effort and the whole senior staff needs to be working from the same playbook. But if you and your colleagues follow the concepts in this book, just like legendary sports franchises, you’ll pound the competition and dominate the field. This book is akin to a season of training camp basics, locker room strategy, and championship scoring all rolled into one. The analysis of Executive Sponsor Programs in real world situations is particularly valuable!
Well worth reading. And when you discover that a B2B program such as an Executive Sponsor Program is right for your organization – then please download our resources too!